Project Background: Recognizing Royal Mount as a premier shopping destination in Montreal, this project focused on establishing a prominent Dior presence within the mall. The design sought to capture Dior’s essence while integrating seamlessly with the mall’s environment.
Project Goals: To design a luxurious Dior boutique that attracts discerning shoppers within Royal Mount mall, elevates brand visibility, and drives sales growth.
Project Role: As a key Store Designer for Dior on the Royal Mount mall project, I was responsible for adapting Dior’s aesthetic to the location and leading project management efforts. My role included: coordinating with Dior’s central teams, external partners (mall management, architects, contractors), and ensuring brand consistency. I focused on building an immersive boutique experience that distinguished Dior within the mall environment, adhering to timelines and budget constraints.
Design concept:
