Project Background: Recognizing Brickell City Centre as a premier luxury retail and lifestyle hub in Miami, the project focused on establishing a compelling Dior presence within the development. The Boutique design sought to capture Dior’s essence while integrating seamlessly with Brickell’s vibrant urban atmosphere.
Project Goals: To design a luxurious Dior boutique that attracts Miami’s discerning shoppers in Brickell City Centre, amplifying brand exposure and maximizing revenue potential.
Project Role: As the Store Designer and Project Manager for Dior’s Brickell City Centre boutique, my focus was on blending Dior’s global standards with the local Miami context. I maintained strong partnerships with Dior’s central teams and local partners (Brickell City Centre, architects, contractors), ensuring seamless project execution and a cohesive brand experience.
