Dior — Brickell City Centre (Miami)
End-to-End Design & Execution
Directed the complete lifecycle execution of the Miami flagship to guarantee on-time, within-budget completion. Key leadership and technical responsibilities included:
- Cross-Functional Coordination: Orchestrated a diverse network of stakeholders, including the Architect of Record (AOR), procurement teams, and specialized electrical, mechanical, and millwork contractors to deliver a seamless store infrastructure.
- Technical & Code Compliance: Evaluated structural components and refined detailed shop drawings to ensure the high-concept design flawlessly adapted to strict local Miami building codes without compromising brand aesthetics.
- Sustainable Operations Engineering: Maintained close oversight of operational baselines, successfully balancing complex technical lighting plans and energy consumption metrics against strict LVMH LIFE 360 sustainability and circular material sourcing targets.
- Infrastructure & Asset Integration: Partnered with corporate security and internal stakeholders to integrate complex building management systems, including localized HVAC, high-tier CCTV, and loss prevention setups, seamlessly into the luxury finishes.
Miami Flagship: Brickell City Centre Parfums Christian Dior (PCD) identified Miami’s premier open-air luxury hub, Brickell City Centre, as a critical high-traffic footprint to debut its updated, ultra-sleek global beauty identity. The architectural challenge required introducing an elevated, modern retail concept that respects strict heritage brand codes while seamlessly integrating with the open-air, high-volume environment of a modern South Florida retail landscape.
Project Goals:
Commercial Acceleration: Design a high-visibility, premium beauty environment optimized to maximize foot traffic, elevate brand equity, and drive regional retail sales growth.
Sustainable Store Infrastructure: Systematically minimize the boutique’s carbon footprint and energy consumption by aligning all architectural frameworks with the rigorous LVMH LIFE 360 sustainable store planning guidelines.
Premium Wellness & Experience: Deliver an environmentally safe, highly functional workspace for staff while ensuring a flawless, ultra-luxury physical journey for clients experiencing PCD products and services.
