Project Background:
Architectural management and execution of a high-visibility, custom Dior concession within Sephora Aventura—the highest-performing retail doors in the North American market. This strategic initiative required a complete spatial overhaul to introduce bespoke fixtures and an elevated brand footprint inside a chaotic, high-density wholesale environment.
Project Goals:
Brand Separation: Establish a distinct, ultra-luxury aesthetic identity for Dior that visually cuts through the multi-brand environment of a flagship Sephora.
Spatial Optimization: Designing a high-yield retail footprint tailored for peak-capacity customer volume and accelerated stock replenishment.
LIFE 360 Decarbonization: Benchmark the entire build against strict LVMH LIFE 360 standards, prioritizing sustainable asset lifecycle management and low-emission manufacturing.
Live Operational Continuity: Deliver a complex interior structural intervention while the host store remained open, eliminating downtime and risk to Sephora’s daily revenue.
Project Role:
- Lighting Specification & Integration: Selecting high-CRI, low-energy LED systems that optimized product illumination while cutting power consumption to meet LVMH LIFE 360 energy baselines and thermal emission thresholds.
- Design Negotiation: Served as the technical design liaison to negotiate footprint spatial rights and sightlines with Sephora corporate executives, protecting Dior’s global design DNA while satisfying strict corporate landlord visual merchandising criteria.
- Complex Trade Coordination: Directed on-site scheduling and structural interfaces between localized MEP contractors, specialized lighting technicians, shopfitters and Sephora’s internal general contractors during an active store-wide renovation.
- Custom Fixture Engineering: Managed factory fabrication reviews and structural tolerances for high-spec, non-standard custom fixtures, verifying material circularity and premium finishing before on-site installation.
