Project Background:
Directed the design concept development and spatial visualization for a proposed L’Occitane retail environment within the historic Block Arcade in Melbourne. The scope focused entirely on the initial creative phase, developing a spatial narrative titled “En Plein Air” (Out In The Open) to bridge the brand’s heritage in Provence, France, with the local architectural context of Melbourne.
Project Goals:
Narrative Integration: Conceptualize a distinct retail footprint that merges the historical architecture of The Block Arcade with the raw, natural textures of
Provence.Studio-to-Concept Translation: Convert the overarching creative theme into 3D models, architectural renderings, and detailed spatial representations.Heritage
Alignment: Design custom fixture layouts and visual palettes that respect the strict preservation guidelines of the historic arcade while reinforcing the brand’s core identity.
Project Role:
- Design Ideation: Developed the conceptual layout, custom loose fixture shapes, and spatial mapping to communicate the En Plein Air design direction.
- 3D Modeling & Rendering: Produced comprehensive 3D models and high-fidelity perspective renderings to visualize material placement, scale, and spatial circulation.
- Material Palette Curation: Formulated the foundational finish schedules and material kits, selecting textures and finishes that balanced French heritage aesthetics with local site constraints.
The Block Arcade Melborne and Provence Region in France.
This Victorian formality that The Block Arcade represented at its founding is diametrically opposed to the visceral and sensorial aura that distinguishes the Provencal way of life. However, there is one interesting cultural place where the two impulses meet.
En Plein Air: L’Occitane Melborne – The Space
Renderings –
