Project background: 
Directed the architectural development and end-to-end execution of a high-visibility, 53-square-meter Fresh retail concession within Lagardère Hainan Duty Free—the global epicenter of luxury travel retail. Positioned on Level 2 within the premier skincare zone, this strategic footprint was engineered to project maximum brand equity directly opposite high-volume market benchmarks including Dior, Lancôme, and La Mer.

Project goals: 
Competitive Visual Dominance: Leverage premium spatial positioning and structural architecture to maximize brand authority within a massive 95,000-square-meter duty-free flagship environment.

Structural Customization: Maximize localized brand adaptation of the storefront canopy, architectural ceiling, and integrated signage within strict travel retail development parameters.

High-Capacity Spatial Performance: Optimize the compact 53-square-meter footprint to balance extreme customer circulation with maximum product density and high-yield display volume.

Project Role:

  • Design Spearhead & Strategy: Spearheaded the complete architectural and spatial design, transforming global brand archetypes into localized 3D environments, custom storefront concepts, and detailed construction documentation.
  • Prototype Fixture Engineering: Directed the design and development of custom retail fixtures under strict 1350mm height limitations, curating a high-performance material kit capable of withstanding maximum travel retail foot traffic.
  • Landlord Boundary Negotiation: Managed strategic negotiations with Lagardère corporate property executives regarding landlord-provided finishes and structural sightlines to secure full customization rights for a cohesive brand envelope.
  • CAPEX & Project Delivery: Directed the local project management team and external trades to execute factory fabrication and on-site build-outs, delivering a flawless premium environment under compressed travel retail scheduling.

Vendor package overview and initial sketches

Program layout and 3d representations

Execution