Project Background:
Directed the architectural development, engineering, and spatial rollout for a specialized portfolio of premium Parfums Christian Dior concessions within Bloomingdale’s Stanford Shopping Center (SCP). This high-stakes retail intervention involved executing the localized architectural build-outs for two distinct, high-margin brand configurations: Triax (multi-axis, high-volume merchandising hubs) and La Collection Privée (LCP)—Dior’s ultra-exclusive haute parfumerie environment—within one of the highest-grossing luxury retail properties on the West Coast.
Project Goals:
Multi-Format Format Segmentation: Program and build distinct, adjacent retail experiences that differentiate high-volume cosmetic asset deployments (Triax) from the elevated, museum-style environment required for La Collection Privée (LCP)
Flagship-Level Execution: Translate corporate architectural guidelines into code-compliant, landlord-approved construction packages matching the strict visual criteria of Stanford’s premier consumer base.
CAPEX Maximization: Control procurement and fixture structural tolerances to achieve flawless luxury finishing across two independent construction footprints simultaneously.
Project Role:
- Cross-Format Layout Management: Spearheaded the architectural adaptation of both concepts into a unified on-site layout, resolving spatial intersections and footprint overlaps between the two spaces before construction began.
- Landlord Negotiation: Negotiated directly with Bloomingdale’s regional property managers to lock in exact floor boundaries and storefront sightlines, securing maximum visibility for the fragrance concession facade.
- Fixture Assembly & Quality Control: Supervised off-site factory inspections and on-site installations for custom multi-sided counter units and high-spec backwalls, holding trades to strict luxury tolerances.
- Construction Project Delivery: Directed local general contractors and specialized millworkers across both active footprints, managing scheduling dependencies to beat the holiday operational deadline.








