Project Background: Digital Travel Summit is the digital marketing, eCommerce strategy and customer engagement event for travel, hospitality and leisure companies. Digital Travel Summit will focus on how travel, hospitality and leisure companies can act more like retailers to embrace digital strategies, harness technology to improve operations, and enhance the consumer experience to build true loyalty.
Project Goals: To create the event identity. Including logo mark, typography, color system and application across different platforms. The concept for this event was to focus on six keywords that drive the brand strategy of Digital Travel (Travel Digital, Marketing, eCommerce, Hospitality, Leisure).
Project Role: Creative director, designer