Project Background: RideOpen is the car-buying industry’s first and only patented software platform that enables a consumer to complete a vehicle purchase without visiting a dealership or interacting with a salesperson.
Project Goals: Translate RideOpen’s vision into concrete and functional brand design. Create branding guidelines, collateral material, wireframes, and mockups for mobile app. Helping the client with the vision and delivering the minimum feature set for investors.
Project Role: Creative director, designer