Project Background: Worldwide Business Research LLC, the organizers of eTail, is a full service conference production company. eTail is an interactive roundtable discussion, case study presentation, panel, or one-on-one Q&A’s conference event. It focuses on networking through fun and interactive sessions with every part of the industry. A global series of events accounting for over $15M+ annual revenue serving the United States, Europe and Asia throughout the year.
Project Goals: A complete brand overhaul for the eTail portfolio. Coordinate between production, marketing and various stakeholders to facilitate the revamp of brand strategy by clarifying brand value proposition, vision and mission, competitive advantage, product attributes, target markets, etc. Translate this vision into concrete and functional brand design, including brochures & printed collateral material, environmental graphic design, signage packages and branding guidelines.
Role: Creative director, designer